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mPoria Launches Mobile Commerce Marketing Program for Retailers

Company helps merchants promote mobile shopping to consumers nationwide

SEATTLE, Wa., August 15, 2007 (BUSINESS WIRE) - mPoria, Inc., the leader in mobile commerce solutions for retailers, today announced the launch of GoMobile!™ GM3 – a merchant marketing program retailers use to promote their mobile commerce sites to consumers nationwide.

GM3 is a marketing program that includes mobile advertising, SMS promotions, direct marketing, and product merchandising – all of which are customizable to meet the unique needs of each retailer’s business customer base.

According to Daniel Teeter, director of business development for mPoria, “Retailers have realized the time to enter the lucrative mobile commerce market is now, however some are unfamiliar with effective mobile-specific marketing strategies and tactics available to them. GM3 is designed to grow m-commerce sales for retailers.”

GM3 provides retailers with a customized and measurable mobile marketing program. Working with mPoria’s client services team, merchants receive personalized service and a diverse menu of marketing options including complementary services from key mPoria partners like Merchant Advantage, MillenialMedia, and Mobivity.

Teeter continued, “GM3 integrates marketing techniques across various channels including offline, online and the mobile Web to ensure program success.”

Media Contact:                                                                   Kristine Szarkowitz                                                        206.310.5323                                                 kszarkowitz@mporia.com

To learn more about mPoria’s GoMobile! m-commerce service, call mPoria Sales at 206.447.3360, email sales@mporia.com or visit the company’s website at www.mporia.com. For more information about Telephia research, please visit: www.telephia.com.

About mPoria, Inc.

mPoria Inc. is the leading provider of mobile commerce solutions in North America. The company builds and markets m-Commerce stores for retailers and service providers, enabling them to extend their reach to the mobile channel and drive consumer sales. Retail customers include GameStop, Buy.com, TicketsNow, Cutter & Buck, and others. Wireless carrier partners include Verizon, Sprint and Cingular. mPoria is privately owned and based in Seattle, WA.